---
title: Brand Launch Success | Aspire Living & Learning
description: Aspire Living & Learning is a private, non-profit human service organization with a mission is to build strong communities by empowering individuals.
---

[Aspire Living & Learning Blog ](https://blog.allinc.org)

# [Brand Launch Success | Aspire Living & Learning](https://blog.allinc.org/blog/brand-launch-success)

 Written by [Judith Stermer](https://blog.allinc.org/author/judith-stermer) | Sep 3, 2020 6:24:30 PM

On September 1, 2020, The Institute of Professional Practice, Inc. became **[Aspire Living & Learning](https://blog.allinc.org/home/)**. The new name and brand announcement was made to a virtual audience from across the region. Aspire Living & Learning’s 1,200 employees, along with supported individuals, family, community partners, and stakeholders were invited to a **[YouTube live stream](https://youtu.be/nj9rJClSCYg)**, where agency CEO, Lou Giramma, made the big reveal.

The day was full of celebration! Employees received branded gift boxes full of Aspire Living & Learning swag. And everyone was invited to participate in an afternoon of workshops and conversations about the research, development, and process behind building and launching the new brand.

All [**presentations were recorded**](https://www.youtube.com/playlist?list=PL0-AHTVE7C3VU5t4WA1htAC66xYmULNXd) and are available on the agency’s YouTube channel.

[View full post](https://blog.allinc.org/blog/brand-launch-success)

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